North Hollywood, CA (PRWEB) January 16, 2012
The newly formed Groundwork Coffee Company, LLC is a custom blend of two leading pioneers of the Los Angeles specialty coffee scene: organic roaster/retailer, Groundwork Coffee Company and roaster/wholesaler Supreme Bean and its on-set coffee/catering company, Joe to Go Coffee Service. The companies recently merged resources to create one of the preeminent independent coffee companies in Greater Los Angeles. This strategic partnership will result in farm to cup oversight and providing superior organic products, service and sustainability throughout the supply chain.
The team at the helm of the newly formed company will be native Angelenos and veterans of the LA coffee scene, Richard Karno and Jeff Chean, (founder of Groundwork Coffee and Supreme Bean Coffee Roasters, respectively). who will continue in their current roles overseeing and developing the cafes, coffee and company vision. Edward Cola and Steven Levan will oversee the finances and operations.
Weve created a one-stop coffee source for our customers, explains Steven Levan, it is an expansion of our philosophy and commitment to handcrafted products, embracing best practices in all segments of our business: importing, Fair and fairly traded coffee, roasting, wholesaling, etc, all under the umbrella of operating sustainably and being a responsible member of the communities we serve. Levan, who was also born in L.A., points to the homegrown aspect of the new coffee company. Three of the principle partners were born and raised in Los Angeles, so we think we have an understanding and appreciation for the city and what makes it unique. The goal is to have that appreciation carry over into our company operations, Levan said.
Founded in Santa Monica in 1990, Groundwork Coffee Company imports and roasts organic, Fairly-Traded beans for its six caf